Rapport sur la campagne électorale médiatique pour les élections européennes du 9 juin 2024 (only available in French)
ALIA has published its analysis report on the media campaign for the European elections on 9 June 2024. This document is the third in a series of reports on the 2023 and 2024 elections produced by ALIA as part of its legal remit to regulate election campaigns in the media.
A limited regulatory framework
ALIA reiterates that its mandate is limited to the ‘official’ campaign broadcast by media outlets with a public service mission (MSP). However, the activities of political parties extend well beyond this scope: print media, digital platforms, social media and other commercial audiovisual media have been widely used channels without any specific framework. This situation calls into question the relevance and scope of the current framework.
Social media at the forefront
The 2024 edition confirms the central role of social media in parties’ electoral strategies. The intensive use of platforms such as Facebook, Instagram and TikTok has profoundly reconfigured the dynamics of political visibility. The report stresses the importance of developing regulatory tools adapted to these new realities.
Increased risks linked to artificial intelligence
The report highlights the emergence of new challenges, including the use of deepfakes and the manipulation of information by artificial intelligence tools. Although Luxembourg has been relatively spared, ALIA insists on the need for increased vigilance, particularly in light of new European legislation such as the AI Act and the Digital Services Act (DSA).
Towards broader and modernised regulation
Finally, the report outlines future reforms, including the implementation of new European legislation (EMFA, AI Act, regulation on political advertising). ALIA calls for its resources and powers to be strengthened to ensure effective supervision of all media channels, including digital platforms.